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The Shops+ Difference
Five Ways We Help You Build a Stronger Business.
Your Shop gives you independence. The Plus gives you practical support around visibility, your workspace, business, technology, and community.
What’s the “+”?
The “+” Is Everything Beyond the Shop.
A private Shop gives you a professional place to work. The Plus is the support around it — helping make the business side of independence easier to navigate.
Five to Thrive
Five Pillars to Help You Build a Stronger Business.
Each pillar is designed to solve a practical challenge independent beauty and wellness professionals face.
01
Marketing+
You can be great at what you do and still struggle to get noticed.
Marketing+ helps make your business easier to discover, understand, and trust.
- Local visibility and directory presence
- Reputation and review support
- Promotional opportunities
02
Smart Shops+
Your workspace should support the way you work, not get in the way.
Planned for our late-2027 Shops.Smart Shops+ adds thoughtful workspace features designed around comfort, control, and the client experience.
- Environmental comfort and climate features
- Lighting and workspace controls
- Thoughtful in-Shop technology
03
Business+
Running the business side can feel harder than doing the work you actually love.
Business+ gives you practical resources to help you make business decisions with more confidence.
- Business guidance and educational resources
- Pricing and profitability education
- Referrals for tax, accounting, and licensing questions
04
Technology+
Booking, payments, websites, and business tools can become a second job.
Technology+ helps make useful business technology easier to understand and choose.
- Booking and payment tool guidance
- Website and digital-presence resources
- Practical automation and AI tools
05
Community+
Going independent does not have to mean working in isolation.
Community+ connects you with other professionals, useful education, and opportunities to learn and grow.
- Professional networking
- Educational workshops
- Member resources and referrals
The Transition
From Beauty Professional to Business Owner.
Going independent gives you more control over your schedule, clients, brand, and income. It also means taking on parts of business you may never have managed before. Shops+ helps make that transition easier.
- Beauty Professional
- Independent Professional
- Business Owner
You bring the craft. We help support the business around it.
Why Shops+ Is Different
A Private Shop Is Just the Beginning.
Most suite concepts focus primarily on the space. Shops+ is designed around both the space and the business being built inside it.
| What you get | Shops+ | Typical Suite Rental | Going Completely Solo |
|---|---|---|---|
| Private professional space | Included | Included | Self-managed |
| Visibility & marketing support | Included | Varies | Self-managed |
| Business resources | Included | Varies | Self-managed |
| Technology guidance | Included | Varies | Self-managed |
| Professional community | Included | Varies | Limited |
Features and services vary by suite provider. Comparison reflects the general Shops+ model versus typical self-managed alternatives.
Shops+ opens in Edmonds in late 2027. “Included” describes what is planned for members at opening.
Ready for the Next Step?
See Which Shop Fits Your Business.
Explore Shop options, understand what you’ll need, and see how the process works from interest to opening.
All rights reserved Shops Plus 2026.